A little shimmer for your hair. Is the $8 stick worth waiting for?
e.l.f.’s Shimmer Glimmer adds pink-to-blue glitter to a hairstyle. Check the finish you want, the launch plan and the current waitlist before ordering.
The purple Shimmer Glimmer Glitter Hair Stick in the official @elfhaircare photo post. Instagram displays the original post with its brand credit; this is not a photo of the separate styling cream wand.
What it is
A swipe-on pink-to-blue hair glitter stick, SKU 97528.
Best fit
You want a sparkly finish for a planned hairstyle, rather than a plain styling product.
Know first
The official page showed $8 and Join the Waitlist on Sep 30. The brand plans online release on Oct 2 and Target stores from Nov 8; those dates are plans, not a stock guarantee.
The stick format lets you place shimmer where you want it. The maker describes a lightweight, buildable finish and easy rinsing; we have not independently tested wear, transfer or washout. The separate 3-in-Wonder styling cream wand is marketed for flyaways and flexible hold, so do not confuse the two purple products.
What the launch evidence can tell us
The exact official product page had 0 reviews when checked. Social comments and post likes are not verified owner tests. The brand’s Sep 30 photo caption says TikTok Shop availability and announces Oct 2 online / Nov 8 Target-store plans. That statement does not change the official product page’s current waitlist or prove local stock.
The exact stick and current waitlist
For a sparkly finish
e.l.f. Shimmer Glimmer Glitter Hair Stick
97528 · Pink-to-Blue Shimmer
Official U.S. page currently offers Join the Waitlist; the pictured product is this glitter stick.
$8.00
e.l.f. U.S. listed price · 2026-09-30 · before tax
Prices and shipping can change. Confirm the selected product and package before ordering. This guide’s brand and retailer links are not affiliate links.